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Nicholas Pinney staged Jamie Kennedy's Gardiner Museum café for the event, filling white flower boxes with hundreds of calla lilies—the hallmark of the new Calvin Klein Beauty fragrance—for the launch event hosted by Coty Canada and Fashion Magazine.

Coty invited about 50 media representatives to a press conference featuring a presentation by perfumer Sophie Labbé, who flew in from Paris for the event.

A display showcased the main notes in the fragrance, including ambrette, jasmine, and cedarwood.

Nicholas Pinney designed five custom display cases to showcase the fragrance and the five photographs commissioned for the launch.

Following the press conference, event organizers removed the seating and transformed the space into a gallerylike setting for a cocktail party attended by 175 guests.

Brand ambassadors handed out perfume cards, fashioned in the shape of the new Calvin Klein Beauty bottle, during the press conference.

Displays in the lobby outside the vault featured bottles of Calvin Klein's new Secret Obsession fragrance.

Floral arrangements from Church Street Flowers included plums and roses, two elements of the fragrance.

Media guests watched two presentations about the new fragrance and lingerie line during the luncheon, held inside the vault at the Suites at 1 King West.

Models wore items from Calvin Klein's new Seductive Comfort lingerie line.

Crystal chandeliers and long floral arrangements in mirrored vases topped tables in the dining area.

Victoria's Secret's girly fragrance launch

The long, narrow third room featured blowups of Lancome's advertisements behind a long white bar running along the wall. Small, stretch fabric-covered tables paired with large lamps sat opposite the bar, where Lancome reps demonstrated how the new color-matching technology matches the foundation to the client's skin.

The journey ended in a larger room, where guests were encouraged to relax, drink, and nibble on hors d'oeuvres as contortionists, fire-breathers, and other circus-style acts performed on a small stage. DJs Alexa Chung and Alexandra Richards spun the music for this section; as a parting gift, YSL handed out iTunes cards for guests to download the custom playlist.

JLO

Shagg Downtown

Baby Phat

Armani Black Code

The furniture custom-made for the R.S.V.P. to Help event, like these wood-topped tables, was donated to future housing works projects.

The packaging of Cole’s new fragrance provided the inspiration for the event’s wood accents.

Wooden boards and pen holders displayed silent auction items such as a signed Derek Jeter jersey, designer handbags, and V.I.P. tickets to see Prince in concert.

Guests used wooden paddles to bid on live auction items.

Food from Tribeca Rooftop included sushi, sashimi, dim sum and pasta stations, grilled herb-spiced baby lamp chops, mini crab cakes, and Tuscan-style antipasto.

The tent enclosing the V.I.P. ticket-holder lounge was emblazoned with the question “What’s Your Outlook?”—a reference to the altruistic bent of the evening—as well as cosponsor Saturn’s new vehicle, the “Outlook.” (Okamoto Studio crafted an ice sculpture of the car on display in the lounge.)

Provocative questions stenciled on the walls served as a call to action for guests.